Tag Archives: Brand

A fully functioning EVP

How many times have you seen blogs that start…’How to create an employer brand?’ or ‘How to create an EVP’ I’ve worked for many organisations (from those with highly recognised brands to start up organisations) and both have had the same issue – How to establish a fully functioning EVP. I’ve helped many organisations who were at somewhat of a loss when it came to developing their employee proposition and they had previously struggled to articulate who they were or what was the cultural thread that ran through their organisations. Where I was able to help them was in helping them to understand the difference in creating a true EVP vs creating employer marketing strategies and external candidate advertising. This is where so many organisations miss a trick.  An EVP is, the give for the get… it’s the things that make an organisation connect with certain individuals and enables them to thrive in that environment. The EVP is not, and should never be, a strap line created by HR or Comms teams in isolation. It also isn’t something that is focussed only on the external market for the use of candidate attraction. Engaging existing employees is critical in defining the ‘why’ of the EVP- […]

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