Tag Archives: motivation

A fully functioning EVP

How many times have you seen blogs that start…’How to create an employer brand?’ or ‘How to create an EVP’ I’ve worked for many organisations (from those with highly recognised brands to start up organisations) and both have had the same issue – How to establish a fully functioning EVP. I’ve helped many organisations who were at somewhat of a loss when it came to developing their employee proposition and they had previously struggled to articulate who they were or what was the cultural thread that ran through their organisations. Where I was able to help them was in helping them to understand the difference in creating a true EVP vs creating employer marketing strategies and external candidate advertising. This is where so many organisations miss a trick.  An EVP is, the give for the get… it’s the things that make an organisation connect with certain individuals and enables them to thrive in that environment. The EVP is not, and should never be, a strap line created by HR or Comms teams in isolation. It also isn’t something that is focussed only on the external market for the use of candidate attraction. Engaging existing employees is critical in defining the ‘why’ of the EVP- […]

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Why the best talent may not want to work for you!  

So we had a really interesting debate in the office this week! We all get used to seeing league tables of ‘most attractive brands’, most interesting companies to work for, and ‘most in demand employers’ etc. but is that enough to attract the best talent? Whilst we discussed the merit of these so called ‘awards’, we started to review a great candidate that we had just met. Interestingly, he’s super bright, a smart and focused business professional, ambitious with high, a realist, with an engaging style. We loved him!. Our debate then started about the organisations he wanted to work for….none of which made it to the top ten on the league table, in fact…they weren’t even in the top league. Why? The organisations that our candidate wanted to talk to were summed up in a few words…ambitious, creative, non-corporate! He didn’t talk about a ‘job’; he talked about the opportunity to be part of something. He didn’t mention job title, instead, talked about the value he can bring, he didn’t mention grade or level, but talked about making a real difference…he didn’t want to be caught up in “ways of working”, he wanted autonomy to make that company more […]

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